HARDISH VIRK

 

marketing - PR - audience development - consultant

2019 was another of year of working with fantastic clients on exciting and dynamic projects. The following are some examples.

I led on the South Asian audience development campaign for the screening of the blockbuster Indian movie 'Baahubali - The Beginning' with live orchestra at the Royal Albert Hall. The role included consultancy on a diverse range of topics including wrap around events and brokering key partners; producing a Marketing Pack; facilitating staff Cultural Awareness Training; Outreach Distribution; E-marketing. Left: trailer to the screening of 'Baahubali - The Beginning' at Royal Albert Hall.

 

 

Baahubali

Left: I worked with the Faculty of Arts, University of Warwick on a major research project where I led on an internal staff audit, desk research, community engagement, audience research resulting in me producing a 'Feasibility Assessment Report' and 'Audience Development Strategy' to support the potential of setting up an 'arts festival' in 2020 with the aim of it being co-created with communities and sustainability built into the planning.

UOW WGT

Right: over the last 12 months I have been working with Wolverhampton Grand Theatre on developing South Asian audiences, initially through the Theatre Nation Partnership (with National Theatre) and since December 2019 the Grand is independently continuing to work on this project with me. This is a major organisational development project including setting up an Ambassadors Scheme, staff training, outreach work, e-marketing, mentoring staff and consultancy on PR, programming, and the development of strategic partners.

JPD

Above: I have been working with Jaivant Patel Dance on developing the companies communications by producing a 'Communications Strategy'.                          

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