HARDISH VIRK

marketing - PR - audience development - consultant

2019 was another of year of working with fantastic clients on exciting and dynamic projects. The following are some examples.

I led on the South Asian audience development campaign for the screening of the blockbuster Indian movie 'Baahubali - The Beginning' with live orchestra at the Royal Albert Hall. The role included consultancy on a diverse range of topics including wrap around events and brokering key partners; producing a Marketing Pack; facilitating staff Cultural Awareness Training; Outreach Distribution; E-marketing. Left: trailer to the screening of 'Baahubali - The Beginning' at Royal Albert Hall.

Left: I worked with the Faculty of Arts, University of Warwick on a major research project where I led on an internal staff audit, desk research, community engagement, audience research resulting in me producing a 'Feasibility Assessment Report' and 'Audience Development Strategy' to support the potential of setting up an 'arts festival' in 2020 with the aim of it being co-created with communities and sustainability built into the planning.

Right: over the last 12 months I have been working with Wolverhampton Grand Theatre on developing South Asian audiences, initially through the Theatre Nation Partnership (with National Theatre) and since December 2019 the Grand is independently continuing to work on this project with me. This is a major organisational development project including setting up an Ambassadors Scheme, staff training, outreach work, e-marketing, mentoring staff and consultancy on PR, programming, and the development of strategic partners.

Above: I have been working with Jaivant Patel Dance on developing the companies communications by producing a 'Communications Strategy'.

Other clients in 2019 have included Tamasha Theatre Company, Stan's Cafe Theatre Company, Independent Cinema Office, Havering Theatre, Belgrade Theatre, Camping and Carvanning Club, Coventry City of Culture Trust, Kali Theatre, Phizzical Productions, Curve Theatre, Samantha Williams Art, Kiln Theatre, Revoluton Arts, National Trust and OPM Producions Limited.